After focusing exclusively on TikTok for our first few weeks, Ethican Life is now live across sevearl major platforms. You can find us on TikTok, YouTube, Instagram, and of course, right here on our website.
Why Multi-Platform?
Different people consume content differently. Some prefer TikTok’s user-tailored feed, others search YouTube for specific topics, and many appreciate Instagram’s visual-first approach. We’re trying to reach people where they already spend their time, rather than limit our exposure by using a single platform.
The Ethican Life Platform Strategy
Same core content, maximum reach. You’ll see the same videos across TikTok, Instagram, and YouTube Shorts, so there’s no need to chase different content on different platforms.
YouTube goes deeper. Beyond the short-form content, YouTube will feature extended research videos, detailed product and company spotlights, and deeper dives into topics that require more time to unpack.
The website connects it all. Every video posted here will contain source links, full transcripts, and expanded research notes, turning a quick social media discovery into deeper understanding when you’re ready for it. As a bonus, the occasional standalone blog post on a topic not shared as a video may be published here as well.
Social media gives you the spark; the website gives you the substance.
This Community Needs You!
Your questions drive the content. Whether you comment on here or on one of the social media platforms, or email directly, your curiosity about living an Ethican Life helps shape what we research next.
Ready to Connect?
Find us wherever you prefer to consume content:
- TikTok: @ethicanlife
- YouTube: Ethican Life
- Instagram: @ethicanlife
- Website: Right here, with new content weekly There is also the option to provide an email address for occasional newsletters or announcements directly to you. (We will not send spam or share your data.) – Head to our About page to learn more!
The mission remains the same: turning everyday purchasing decisions into a collective force for positive change. Now we’re just making it easier to find us wherever you are.
What platform brought you here? Drop a comment and let us know where you discovered Ethican Life.